3 Ways Bulk Sellers Use Fuzzy Match to Save Time (and Make More Sales)
If you're selling multiple similar items on Facebook Marketplace, you're probably copying and pasting the same chatbot setup over and over. There's a better way.
Fuzzy Match lets you set up your auto-reply chatbot once and automatically apply it to multiple listings—even if they have slightly different titles.
Here are three strategic ways sellers use this feature:
Strategy 1: Market Domination (Post Multiple Listings for More Visibility)
The Goal
Get more buyers to see YOUR listing by posting the same item multiple times with different titles or photos.
Why This Works
If there are only 5 iPhone 13 listings in your area, and 2 of them are yours, you have a 40% chance of being the first seller a buyer contacts.
The Problem Without Fuzzy Match
You'd need to set up your chatbot separately for each listing—copying and pasting product descriptions, reply instructions, and pricing logic many times.
How Fuzzy Match Solves It
- Create one listing in your dashboard with the name: "iPhone 13"
- Post multiple ads on Facebook Marketplace:
- "iPhone 13 pink 128GB"
- "iPhone 13 128GB"
- "iPhone 13 good condition(128)"
- All three listings automatically use the same chatbot setup
Strategy 2: A/B Test Which Listing Gets More Attention
The Goal
Figure out which title, description, or photo attracts more buyer messages.
Example
You're not sure if buyers prefer:
- "iPhone 13 Pro Max - Mint Condition" (formal)
- "iPhone 13 Pro Max 📱 Like New!" (casual + emoji)
- "iPhone 13 Pro - 256GB Unlocked" (specs-focused)
How Fuzzy Match Helps
Set up your chatbot once with "iPhone 13 Pro" in the listing name. Now all three variations use the same smart replies, and you can compare which title generates more inquiries.
Pro Tip: Check your conversation history in the Dataset view to see which listing got more messages. (We'll cover analytics in a separate tutorial.)
Strategy 3: Drive Traffic to Your Website or Online Store
The Goal
Use Facebook Marketplace as a free traffic source to promote your existing online store or website—without managing individual listings in the dashboard.
Who This Is For
- E-commerce store owners who want more visibility
- Businesses with their own website/Shopify/online catalog
- Sellers who want buyers to complete purchases on their platform (not Facebook)
The Problem
You have 20+ products on your website, and you want to promote them all on Facebook Marketplace. But you don't want to create 20 separate listings in the dashboard—that's too much work. Plus, your real inventory and checkout process lives on your website anyway.
How "Skip Listing Comparison" Solves It
Instead of matching specific listings, you set up universal instructions at the channel level that apply to ALL marketplace inquiries.
Here's how it works:
- Go to Channel Settings in your dashboard
- Enable "Skip Listing Comparison"
- Add your universal product information in Channel Description
- Add your reply strategy in Channel Instructions (e.g., "Direct buyers to our website for full catalog and checkout")
- Post as many Facebook Marketplace ads as you want—they ALL use the same chatbot setup
Real-World Example: Online Phone Accessories Store
Your Situation:
- You run an online store selling phone cases, screen protectors, chargers, etc.
- You have 50+ products on your Shopify store
- You want to use Facebook Marketplace to drive traffic, but buyers must purchase through your website
Channel Settings Setup:
Channel Description:
We sell premium phone accessories with fast shipping across New Zealand.
All products come with a 30-day money-back guarantee.
Website: www.yourstore.com
Payment: Credit card, PayPal, Afterpay available on our website
Shipping: Free shipping on orders over $50
Channel Instructions:
When a buyer asks about any product:
1. Confirm the product they're interested in
2. Mention our current promotions (free shipping over $50)
3. Let them know they can browse our full catalog at www.yourstore.com
4. If they have questions about checkout or shipping, direct them to our website's FAQ
Do NOT discuss Facebook Marketplace payment or pickup—all sales happen through our website.
Facebook Marketplace Ads (all use the same chatbot):
- "iPhone 14 Pro Max Case - Premium Leather"
- "Samsung Galaxy Screen Protector - Tempered Glass"
- "Fast Charging Cable - USB-C"
- "Wireless Charging Pad - 15W"
What Happens: Every buyer inquiry—no matter which product—gets intelligent replies that guide them to your website for purchase.
Why This Works
Benefits:
- ✅ Set up once, works for unlimited products
- ✅ Facebook Marketplace becomes a free advertising channel
- ✅ All sales happen on your platform (you control the checkout experience)
- ✅ No need to manage inventory in two places
- ✅ Chatbot handles initial questions, filters serious buyers
Perfect For:
- Dropshipping businesses
- Established online stores expanding to Marketplace
- Service businesses with booking systems on their website
- Anyone who wants Marketplace traffic but not Marketplace transactions
How to Enable Skip Listing Comparison
Step 1: Go to Channel Settings
Step 2: Enable "Skip Listing Comparison"
When enabled, the chatbot will ignore individual listing names and use only your Channel Description and Channel Instructions for ALL conversations.
Step 3: Fill Out Channel Description
Add your universal product information:
- Company/store info
- Website URL
- Shipping policies
- Payment options
- Any guarantees or warranties
Step 4: Fill Out Channel Instructions
Tell the AI how to handle buyer inquiries:
- What information to provide
- How to direct them to your website
- What NOT to discuss (e.g., Facebook Marketplace payment)
- How to handle common questions
Step 5: Post Your Products on Facebook Marketplace
Now you can post as many ads as you want—they all use the same smart chatbot that guides buyers to your website.
Tips for Using Skip Listing Comparison
1. Be clear about the purchase process Explicitly tell the AI: "All purchases happen on our website, not through Facebook Marketplace."
2. Still provide value in the conversation Don't just spam your website link—answer product questions, build trust, THEN direct to your site.
3. Test in Chat Playground Simulate buyer questions to make sure the chatbot directs them appropriately.
How Fuzzy Match Actually Works
You don't need to configure anything special—it's automatic and smart.
The Matching Logic
Fuzzy Match uses longest match first, meaning:
If you have two listings set up:
- "iPhone 13 Pro Max"
- "iPhone 13"
And a buyer messages about: "iPhone 13 Pro Max - Good Condition"
The chatbot will use the "iPhone 13 Pro Max" setup (longer, more specific match)
But if they message about: "iPhone 13 Mini"
It falls back to the "iPhone 13" setup (shorter, general match)
This means: You can have both broad and specific setups working together.
How to Set It Up
It's ridiculously simple:
Step 1: Create Your Listing
Go to your dashboard and click "Create Listing"
Step 2: Use a Partial Name
Instead of copying your full Facebook Marketplace title, just use the core product name:
❌ Don't do this:
- Listing Name: "iPhone 13 Pro Max 256GB Unlocked - Excellent Condition - No Scratches"
✅ Do this:
- Listing Name: "iPhone 13 Pro Max"
- Or even shorter: "iPhone 13"
Step 3: Fill Out Description and Instructions (As Normal)
Everything else works the same—add your product details, pricing logic, and reply instructions.
- Description: Enter your product details such as quality, condition, features, and pricing information
- Instructions: Define AI reply strategies – guide the AI on how to respond to buyer messages and what info you want from buyers
Step 4: Post Multiple Facebook Marketplace Ads
Create as many variations as you want on Facebook Marketplace. As long as they contain your listing name, they'll all use the same chatbot.
Real-World Examples
Example 1: iPhone Reseller
Dashboard Setup:
- Listing Name: "iPhone 13"
- Description: Storage options (128GB, 256GB, 512GB), condition grading, warranty info
- Instructions: Ask for preferred storage size, answer condition questions, provide pricing
Facebook Marketplace Ads (all auto-matched):
- "iPhone 13 128GB - Good Condition"
- "iPhone 13 256GB - Like New"
- "iPhone 13 Pro - Unlocked"
- "iPhone 13 - Blue, 90% Battery Health"
Example 2: Pergola Company
Dashboard Setup:
- Listing Name: "Pergola"
- Description: Materials (aluminum, UV-protected roof), warranty, color options, pricing formula
- Instructions: Ask for area size, provide quote, collect contact details
Facebook Marketplace Ads (all auto-matched):
- "Custom Pergolas - Professional Installation Auckland"
- "Outdoor Pergola - 10 Year Warranty"
- "Aluminum Pergola - Free Quote"
Tips for Using Fuzzy Match Effectively
1. Start Broad, Get Specific If Needed
- Use "iPhone 13" to match everything
- Create "iPhone 13 Pro Max" if you need different pricing/details for Pro Max specifically
2. Test in Chat Playground First
Before going live, test your setup in the Chat Playground to make sure replies match your expectations.
3. Track Performance
Check which listings get more messages using the Dataset view (covered in a separate tutorial).
4. Don't Overthink It
You don't need to create a listing for every possible variation—that defeats the purpose. Keep it simple.
When NOT to Use Fuzzy Match
Fuzzy Match is perfect for similar products, but you should create separate listings for:
- Completely different products (don't use "iPhone" for both iPhone 13 and iPhone 15)
- Different pricing tiers (if iPhone 13 128GB and 512GB have very different prices/descriptions)
- Different conditions (if you handle "New" vs "Refurbished" very differently)
Next Steps
- Create your first fuzzy match listing in the dashboard
- Test it in Chat Playground with different variations
- Post multiple Facebook Marketplace ads and watch them all use the same smart setup
- Track results to see which listing titles/photos perform best
Ready to try it? Sign up for free and set up your first bulk listing in under 1 minute.
